Barbizon Launches Mommy Milkshake Marathon
A landmark event for all women brought to you by Barbizon
Finally it’s okay to stare—especially since young, fashion-savvy moms were showing off their hourglass figures in support of Barbizon’s breastfeeding advocacy campaign, the Barbizon Mommy Milkshake Marathon.
 
As UNICEF’s Dale Rutstein put it: “Breast milk goes beyond merely being food or drink; it is actually the single best gift that parents can give their babies at that point in their lives.”
Together with proud lactivists, the UNICEF representative sweated it out in the 2-kilometer fun run which traversed the length of The Fort at the Bonifacio Global City last Saturday. WHO Medical officers Dr. Howard Sobel and Mr. Allesandro Iellamo; as well as celebrity lactivists Tessa Prieto-Valdez, Suzi Entrata, Jackie Aquino and Miko Halili also joined in the fun.
Dale Rutstein is grateful for companies such as Barbizon for spearheading fun-filled yet worthwhile activities that encourage infant nursing. “It’s rare that we have a marriage of corporations and advocacies such as breastfeeding. This is why I salute Barbizon for launching female-empowering initiatives such as the Barbizon Milkshake Marathon.”
Breastfeeding was indeed the hero of the day as the UNICEF representative went on to expound on breast feeding’s less known benefits. “Coupled with complementary food, breastfeeding can save as much as 16,000 infant lives every year. And mothers who bottle-feed under the pretext that formulas can produce the next Einstein should think again—breastfed children have been found to be 3-7 IQ points smarter compared to their bottle-fed counterparts.”
Aside from the 2-kilometer fun run and talks by prominent breastfeeding advocates, The Barbizon Milkshake Marathon also showcased maternity intimates that were stylish and functional in equal measure. Barbizon’s nursing bras for example, are designed to specifically accommodate fluctuating breast size while maintaining chic comfort and flexibility. In addition to providing quality yet affordable nursing bras to the breastfeeding Filipina, Barbizon went a step further in their breastfeeding advocacy by giving out 100 nursing bras to the Jose Fabella Hospital and donating cash to breastfeeding advocate groups.
Barbizon, the niche leader in high quality and fashionable intimate apparel has long mastered the art of undergarment support for women; yet through the breastfeeding initiative, Barbizon Milkshake Marathon, it took its ‘support’ for the Filipino woman to a whole new level. Breastfeeding advocate groups Philippine Association for Childbirth Education, Mommy Matters and Best Friends in Breastfeeding also worked hand in hand with Barbizon in this endeavor.
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