Sassa ties up with Lay Bare Waxing Salon The Yogini’s New Clothes The Science of Being Happy A Splash of Color for 2007 How To Pick A Swimsuit It's high time you look great in your swimsuit! Tips on Buying Swimsuits
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The Science of Being Happy (Published in The Philippine Star, March 21; The Manila Times, March 22, 2007)
For those who think "life is a beach", new studies in psychology show that there may be a science behind this blissful philosophy. University of Pennsylvania psychologist Martin Seligman ventured into the sunny land of the mentally hale and hearty and found out what actively made them feel fulfilled, engaged and meaningfully happy. .jpg)
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Think about perusing a shop full of bikinis and choosing the sultry blue one-- simply because it feels right (Sassa is a good choice because it comes in a wide range of fashionable designs and colors; it is also affordable enough to purchase by the handful). Imagine playing with the smooth, warm sand that glistens under the bright yellow sun. Picture clear-blue waters rife with all sorts of marine life: coy angelfish, or some turtles. A strawberry daiquiri with a quaint little umbrella beckons, right next to a rainbow-colored beach mat hidden in the shade of a swaying palm tree.
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- For most people, beaches are places to revel in the joys of being alive--and it is not hard to see why.
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- Among the factors that affect moods are temperature, color and environment. According to research, moods elevate with the heat. A US-based study shows that the colder it is, the more likely people feel down. Colors, too, have a certain effect on what people feel. Women, most especially, find that what they wear tends to reflect their mood. Color Psychologists state that women who feel bad can easily lift their spirits by choosing a variety of happy, light tones.
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- Here's a scenari. Say a woman pairs her flowery pink Sassa swimsuit with orange board shorts, then goes for a walk by the shore where she can see the pristine waters meet the blue sky; research says she is more likely to feel a sense of overwhelming bliss. According to "color" psychologists, pink suggests romance, orange signifies adventure, and blue means peace. And as the prominent colors of the beach are blue, yellow and green, it is clear to see why the beach is a favorite spot for many. Seligman's color psychology research states that blue brings feelings of calmness or serenity, and is often described as "peaceful, tranquil, and secure." Green represents tranquility, good luck, health and fertility. Yellow, on the other hand, is associated with sunshine--"It is a warm color that denotes happiness and joy."
- Of course, happiness is not a static state. According to an article in New York Times Magazine, even the happiest of people--the cheeriest 10 percent--feel blue at times. While even the bluest have their moments of joy.
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- Those who are looking to get that warm feeling of happiness this summer can bask in it at any of the local resorts, wearing the right color of swimwear to perk them up. Women will particularly like Sassa's line of happy-looking swimsuits. They are available in The Landmark, all branches of Robinsons Department Stores, Super SM Hypermarts and other stores nationwide.
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